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If you're here, you're a small business owner that's looking for some help to grow your business. And you'd prefer to do so with someone that's actually done that and who is empathetic to your situation. If that sounds right, let's have a chat.

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Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.

Partners

Welcome to my Partners page! As a business owner, having access to reliable and effective resources is crucial for success. I've partnered with some trusted experts to bring you tools and services that can elevate your business to the next level. Check out these valuable resources:

This valuable tool will make it easy to turn your connections into buyers, referral partners and high value lifetime clients.

As social media experts we'll take care of your social media strategy, posting, and engagement so you can focus on what you do best in your business.

LeadBuddy streamlines lead capture, automates follow-ups, and simplifies client communication, letting you focus on closing deals and scaling your business. Use code "DVISCO" for $50 off per month.

ProSource signs is my trusted resource for interior and exterior signs including vehicle wraps.

Need help with your virtual or live events? With over 40 years of experience the team at Revent Consulting can bring your event vision to life.

We transform boring walls into unforgettable brand experiences. Using cutting-edge UV printing technology, we install high-resolution graphics directly onsite, turning any wall into a bold visual statement. We help business owners, property managers, and creative leaders rebrand or refresh their space with artwork that actually sticks — visually and emotionally. Whether it’s a corporate office, hotel, or dental practice, we bring the wow factor that grabs attention and sparks conversation.

LeadBuddy helps small businesses grow through robust marketing automation tools that help you better attract, engage, convert leads.

Trusted Partners

Welcome to my Resources page! As a business owner, having access to reliable and effective resources is crucial for success. I've partnered with some trusted experts to bring you tools and services that can elevate your business to the next level. Check out these valuable resources:

This valuable tool will make it easy to turn your connections into buyers, referral partners and high value lifetime clients.

As social media experts we'll take care of your social media strategy, posting, and engagement so you can focus on what you do best in your business.

LeadBuddy streamlines lead capture, automates follow-ups, and simplifies client communication, letting you focus on closing deals and scaling your business. Use code "DVISCO" for $50 off per month.

ProSource signs is my trusted resource

for interior and exterior signs including vehicle wraps.

Need help with your virtual or live events? With over 40 years of experience the team at Revent Consulting can bring your event vision to life.

LeadBuddy helps small businesses grow through robust marketing automation tools that help you better attract, engage, convert leads.

Your Path to Passive Income

They will teach you the best strategies, tools, and tips to find profitable niches, create engaging content, generate traffic, and convert visitors into buyers.

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Upcoming Events

Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.

Service business owner explaining value-based pricing to a client

Blog: Why Lowering Your Price Hurts Your Service Business: Value-Based Pricing Tips

September 21, 20252 min read

Here’s a story that hits close to home for many business owners:

You’ve quoted for a job—say, a full repipe on an older home—and your client looks at the number and says:

“That price is higher than what I expected. Can you lower it?”

Now, this is the moment a lot of business owners freeze. It’s tempting to just knock a few bucks off to seal the deal. But pump the brakes for a second. When you drop your price without a good reason, you're sending the wrong message. The client might think you were overcharging them to begin with or that you're not that busy. Worse, they might see you as a commodity—someone who can be easily replaced by the next lowest bidder.

Your value isn't just a number. It's the craftsmanship, the peace of mind, the permits, the quality materials, and years of experience that you bring to the table.

 

So, what should you do when you hear that question?

Change the Conversation

Instead of getting into a price war, shift the focus. Try saying something like, "I hear you, and I understand that budget is important. What’s most important to you in getting this done right?”

This simple question moves the conversation from dollars and cents to priorities. You're no longer negotiating a number; you're discussing what truly matters to them.

Highlight Your Worth

• Durable, high-quality materials

• Work done right and up to code

• A reputation for no call-backs

• Reliable warranty protection

• Clean, efficient service

These aren't just add-ons; they're the reasons your price is what it is.

Ask better questions.

Dig deeper. Ask them:

• “What’s been your biggest concern with this type of project?”

• “Have you had bad experiences with contractors before?”

When you listen, you move from “contractor” to “trusted advisor.” That’s when trust builds.

The key is to lead with trust and confidence in your work. Don’t get caught in the race to the bottom. You’ll find that when you do, people are far more likely to trust you, and you’ll hear a lot less of “Can you do better on the price?” and a lot more of:

“When can you start?”

 

If you’re tired of feeling like you have to cut prices just to land business, let’s talk. I offer a free Profit Acceleration Assessment to help you position your value, attract better clients, and grow without racing to the bottom.

📧 Reach me directly: [email protected]

🔗 Visit: YourBusinessMadeEasy.com


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What our Customer are Saying

Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.

Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.

Cody Fisher

Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.

Kristin Watson

Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.

Albert Flores

Book Your Way to Affiliate Marketing Success

Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.

Latest Insights

Check out my latest insights

Service business owner explaining value-based pricing to a client

Blog: Why Lowering Your Price Hurts Your Service Business: Value-Based Pricing Tips

September 21, 20252 min read

Here’s a story that hits close to home for many business owners:

You’ve quoted for a job—say, a full repipe on an older home—and your client looks at the number and says:

“That price is higher than what I expected. Can you lower it?”

Now, this is the moment a lot of business owners freeze. It’s tempting to just knock a few bucks off to seal the deal. But pump the brakes for a second. When you drop your price without a good reason, you're sending the wrong message. The client might think you were overcharging them to begin with or that you're not that busy. Worse, they might see you as a commodity—someone who can be easily replaced by the next lowest bidder.

Your value isn't just a number. It's the craftsmanship, the peace of mind, the permits, the quality materials, and years of experience that you bring to the table.

 

So, what should you do when you hear that question?

Change the Conversation

Instead of getting into a price war, shift the focus. Try saying something like, "I hear you, and I understand that budget is important. What’s most important to you in getting this done right?”

This simple question moves the conversation from dollars and cents to priorities. You're no longer negotiating a number; you're discussing what truly matters to them.

Highlight Your Worth

• Durable, high-quality materials

• Work done right and up to code

• A reputation for no call-backs

• Reliable warranty protection

• Clean, efficient service

These aren't just add-ons; they're the reasons your price is what it is.

Ask better questions.

Dig deeper. Ask them:

• “What’s been your biggest concern with this type of project?”

• “Have you had bad experiences with contractors before?”

When you listen, you move from “contractor” to “trusted advisor.” That’s when trust builds.

The key is to lead with trust and confidence in your work. Don’t get caught in the race to the bottom. You’ll find that when you do, people are far more likely to trust you, and you’ll hear a lot less of “Can you do better on the price?” and a lot more of:

“When can you start?”

 

If you’re tired of feeling like you have to cut prices just to land business, let’s talk. I offer a free Profit Acceleration Assessment to help you position your value, attract better clients, and grow without racing to the bottom.

📧 Reach me directly: [email protected]

🔗 Visit: YourBusinessMadeEasy.com


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Back to Blog

Frequently Asked Questions

What are affiliate courses? 

Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.

Why should I enroll in affiliate courses? 

Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.

How do I enroll in affiliate courses?

Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.

How much do affiliate courses cost?

Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.

What if I have questions or problems during the course?

Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.

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