Building and maintaining strong client relationships is crucial for any business. One simple yet effective way to do this is by reaching out to former clients without any sales intention. This approach not only keeps you top of mind but also helps in building genuine connections. Let’s explore how a simple phone call can make a significant difference.

The Power of a Simple Call

When was the last time you picked up the phone and called a former client just to check in? If you’re like many of us, the answer might be “not often enough.” I know I’m guilty of this too. But here’s a simple idea: reach out with no sales intention. Just call and say, “You popped into my mind, and I thought I’d give you a call.” That’s it. Nothing fancy.

Why It Matters

The goal here is to stay top of mind with your clients, not just to reach out when you have a promotion. Reaching out only when you have something to sell can:

• Train your clients to wait for specials: If clients know you only contact them for promotions, they might delay purchases, waiting for the next deal.

• Fail to build a genuine relationship: Regular, non-sales interactions help in forming a deeper, more personal connection with your clients.

A Simple Strategy

Imagine if you reached out to just one former client a day. If that seems too much (though it shouldn’t, as they pay your bills), try time-blocking 10 minutes once a week to connect with a former client or referral partner.

Consistent Visibility

The ultimate goal is for your client base to see or hear from you in some way at least once a week, whether through:

• Email: Send a friendly check-in or share valuable content.

• Social media: Engage with their posts or share updates.

• A text: A quick message to show you’re thinking of them.

• A simple phone call: Personal touchpoints that can make a big difference.

Real-Life Inspiration

I read about an expert whose goal is for their clients to be reminded of their relationship no matter where they are in their home or office. Inspired by this, I did a 360-degree turn in my living room, office, bedroom, and dining room, and I saw reminders of Dan Kennedy everywhere—programs, newsletters, books. (I know, I might have a problem!) But seriously, that’s stickiness.

While this might seem a bit over the top, even moving towards this goal can have a profound impact on your visibility in the marketplace. So, why not give it a try? Start with a simple call and see where it takes you. Your clients will appreciate the gesture, and you’ll be building stronger, more lasting relationships.

If you have any questions or need further assistance, feel free to contact me through my website. I’m here to help you build and maintain strong client relationships.